Cairns to host 2013 World Supermodel Pageant
CAIRNS has trumped a number of well-known Australian locations to host this year's World Supermodel Pageant which organisers expect to be aired to up to half-a-billion viewers in countries such as India, Japan and China.
In its seventh year, the international competition will take place in Cairns on November 23 and will attract models from 24 different nations, with the United Kingdom, China, Hong Kong, Korea, South Africa, India, Nigeria, Belgium, Fiji and the South Pacific, the Philippines, Papua New Guinea, Korea, Japan, Venezuela and the Bahamas already signed on to attend.
World Supermodel Pageant director of locations Herc Karakostas visited Cairns in January to assess the region's potential after Australia outbid South Africa, the Philippines, Greece, the Cook Islands and Lebanon for the right to host the 2013 event.
The Gold Coast, Sydney, Melbourne, the Northern Territory and Perth were also shortlisted as possibilities but World Supermodel Pageant executive producer Gavin Dooley said Cairns was chosen for its tropical scenery and friendly atmosphere.
"Cairns has a lot to offer: it's all about location and from the pageant's point of view we look at tropical locations and have for the past couple of years," he said.
"Cairns was in a bit of tug-of-war with Fiji because they enjoyed a lot of exposure from it."
World Supermodel Pageant has been held in Fiji for the last two years and is split into two age groups, (20-30 years) and (16-19 years).
Mr Dooley said the event would shine a light on Cairns as a glamour destination, with the supermodels to take part in various activities around the region such as barramundi fishing, horse riding and photoshoots at the rainforest and Great Barrier Reef.